Creator Marketplace
is gone.

The timeline

TikTok’s own framing at the time was that it was “beginning the process of sunsetting the legacy TikTok Creator Marketplace platform” as part of the transition to TikTok One.

What this means if you are a brand

Practically, less than the name change suggests.

• Creator discovery still exists. You search and filter creators the same way, in a different interface.
• Your old TTCM links are dead. Bookmarks, saved lists, and internal documentation pointing at the old domain need updating.
• The scope got wider. TikTok One covers production partners and creative tooling, not just creator booking, so there is more in the box than TTCM had.
• Agencies now have a formal lane. TikTok One has a dedicated partner side for intermediaries, which TTCM did not have in the same structured way. We operate on it as an approved TikTok One Partner.

If your team had a TTCM workflow documented, budget an afternoon to rewrite it rather than assuming the migration is invisible. What a TikTok One agency does covers what to expect if you hand the creator side over instead.

What this means if you are a creator

Discovery by brands continues; it happens inside TikTok One now. Eligibility has historically been threshold-based rather than open to everyone, and reported thresholds have included a minimum follower count, recent posting activity, and recent view volume, with variation by region.

Treat any specific number you read online, including ours, as indicative rather than authoritative. TikTok adjusts these, and the only current answer is the one TikTok shows in your own account. More on the creator side here.

Why the confusion persists

Two reasons, and both are worth knowing if you are searching for answers.

First, an enormous amount of published content still refers to Creator Marketplace in the present tense, because it was the standard term for years and articles were not retired when the product was. Guides, agency pages, and course material written before 2025 read as current and are not.

Second, the names are genuinely confusable. TikTok One, TikTok Shop, TikTok Creator Marketplace, TikTok Creative Challenge, and TikTok Marketing Partners are five different things, and several of them still appear on agency websites as though they were interchangeable. TikTok One and TikTok Shop in particular are not the same product.

The reliable move is to check the date on anything you read about TikTok’s platforms. Including this page, which we last reviewed in September 2026. Short answers to the rest of the recurring questions sit in the TikTok One FAQ.

Questions people ask

Is TikTok Creator Marketplace still available?

No. It shut down as a standalone product on 1 April 2025 and its functions moved into TikTok One.

What replaced TikTok Creator Marketplace?

TikTok One. It absorbed both the Creator Marketplace and TikTok Creative Challenge into a single platform.

Did I lose my Creator Marketplace account or data?

The product was consolidated rather than shut down without replacement, so creator and brand activity continued in TikTok One. If you cannot access historical campaign data, that is a question for TikTok support rather than something an agency can resolve.

Is TTCM the same as TikTok One?

Not exactly. TikTok One is broader: it covers creator discovery, which TTCM did, plus production partners, creative tooling, and a dedicated partner side for agencies.

Do I need a new agency because of the change?

No. The platform changed, not the work. If your agency is delivering, the migration is not a reason to switch. If they did not tell you the migration happened, that is a different question.