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Insights

Field notes from
the shop floor.

Short, honest notes on what actually happens when you run TikTok Shops. Written by the team, from experience, not from other people's blog posts.

August 2026 · Creators
How to brief a creator so the video converts
Most briefs are either a brand-guideline dump or a word-for-word script. Both produce videos that don't sell. The structure that works has five parts.
August 2026 · Markets
US vs UK TikTok Shop: what actually changes
Same dashboard, different market underneath. Creator expectations, tone, and disclosure rules all shift when you cross the Atlantic.
July 2026 · TikTok Shop
Why most TikTok Shop launches stall at week three
The first two weeks feel great. Then content velocity collapses and the shop goes quiet. The stall is predictable, and preventable.
July 2026 · Creators
Sample seeding is a numbers game
Most brands ship ten samples, get two videos, and conclude seeding doesn't work. The problem isn't seeding. It's the math.
July 2026 · Paid ads
GMV Max or Spark Ads? A simple way to decide
Two very different tools that get lumped together. One rule of thumb sorts almost every situation.
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